Google Express renamed to Google Shopping

Google Express renamed to Google Shopping

I have received an email just now about an announcement by Google. It says Google Express is being named to Google Shopping and new logo and icons are also included in the email. I should say this is part of branding and increasing the brand value. I would always feel why Google Shopping was called Express when it is nothing to do with faster delivery. Shopping sets more appropriate to the application. Let's see how well it goes for google.

A snapshot of the email is here below.

Email Says as follows:

Thank you for being a Google Express customer. As we strive to enhance your shopping experience, we’ll be integrating Express into the new Google Shopping over the next few weeks.

With Google Shopping, you get the features you know from Google Express – plus even more ways to find the best places and prices to buy, from across the web or locally.

Google Shopping will be available on the web and through the mobile app stores later this month (App Store, Play Store)."

The Express app will either automatically update to Google Shopping, or you’ll be prompted to download the new app. In the coming weeks, the Google Express website will also be automatically redirected to the new Google Shopping.

What you'll recognize from Google Express:

• Signing in to Google Shopping using your Google Account
• Your Google Express order history, saved items, and notification settings
• The stores and products you know from Google Express
• Special promotional offers and deals
• Free delivery on qualifying orders
• Secure and easy checkout
• Purchases are covered by a Google guarantee when you buy directly on Google
• Customer Support 7 days a week
• An opportunity to get deals and product recommendations just for you, inspired by your Google activity

What's new with Google Shopping:

• Discover, compare and buy millions of products from thousands more stores online and nearby
• The cart icon  marks items you can buy directly on Google. These purchases are backed by a Google guarantee
• Find items that are available at local stores, so you can pick them up nearby

Email also includes the new icon for the Google Shopping as  below,

Thank you so much for reading and provide any comments if you have.