After Netflix, now Disney Plus wants you to chat with AI to figure out what to watch next

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📅 August 10, 2026  |  🌐 Source: https://www.androidauthority.com/disney-plus-espn-ai-search-discovery-beta-3696277/  |  🏷️ Technology

After Netflix, now Disney Plus wants you to chat with AI to figure out what to watch next

After Netflix, now Disney Plus wants you to chat with AI to figure out what to watch next — via https://www.androidauthority.com/disney-plus-espn-ai-search-discovery-beta-3696277/

TL;DR Taking the cue from Netflix, Disney Plus is gaining a generative AI discovery feature to search for TV shows and movies using natural language. The ESPN mobile app is also picking up an AI search feature, giving users instant access to sports data, news, stats, and other historical information.

What Happened

These new AI features are currently in beta and only available to a small portion of app users. It’s hard to escape generative AI today, especially considering the rapid adoption of AI features across a variety of devices and apps. But when implemented correctly, some of these tools can potentially improve the user experience. One of the most popular video streaming services is now hoping for a similar result with its latest beta.

Why It Matters

In a blog post, The Walt Disney Company announced the rollout of an AI discovery feature in the Disney Plus app. This “beta experiment” is reportedly being undertaken with a small, unspecified batch of subscribers.

🔑 Key Highlights

  • The ESPN mobile app is also picking up an AI search feature, giving users instant access to sports data, news, stats, and other historical information.
  • These new AI features are currently in beta and only available to a small portion of app users.
  • It’s hard to escape generative AI today, especially considering the rapid adoption of AI features across a variety of devices and apps.
  • But when implemented correctly, some of these tools can potentially improve the user experience.
  • One of the most popular video streaming services is now hoping for a similar result with its latest beta.

This is a developing story. Follow the source for live updates and deeper technical context as more details emerge.

⚡ This article was auto-curated from https://www.androidauthority.com/disney-plus-espn-ai-search-discovery-beta-3696277/. All rights and credits belong to the original publisher. This blog aggregates tech news for informational purposes only.

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